Visitors to the section “Photos» forum.ixbt.com will remember the article user afanas «wise about the photo. In worshiping the classics, I called the article appears. In the first part of the article we will focus on site building. Second – the development and advertising.
It is unlikely that experienced web-based technologies and DMs will find something new for yourself, is the ABC of the customer and the beginner.
They will discuss the basic concepts of site building and the main issues that arise when working on the site, between the customer and project manager.
Every activity has a purpose. When creating a site is also useful to determine why you need it.
There can be several objectives. Consider them in order of prevalence and importance:
image and information.
The most superficial goal – let my phones all know, let people see that I have internet. To achieve the goal are important literate presentation of information and attract visitors to the site.
advertising and commercial.
“Growth in sales”, “new clients” – so usually they say. In fact, this development of the first goal, it requires the study of nature of goods or services and the development of technology of information, the navigation interface. The most common goal. Do not be solved without advertising.
Internet everywhere the same, and the site can be used as an information hub, allowing to organize the exchange of information and control signals between the partners, dealers, customers, contractors. The most interesting target.
Many sites achieve multiple objectives, it is quite normal.
If you have no goals, there is no performance criteria, and the situation threatens to go into a discussion such as “like-dislike”.